“Business models, the customer base, consumers, technology, storytelling, all of it is changing at the same time and that can be disconcerting - and it can also be exciting,” Jim Wuthrich, president of the Americans and global strategy at Warner Bros. The home entertainment business is, and has always been, fluid. As the online services get into the studio business, the studios are getting into the online service market. With Netflix and Amazon, among other online behemoths, getting into the production business themselves, studios such as Disney are looking to launch their own digital services to compete. They are also putting technology behind movie extras, linking to the web to expand the experience of a film through Google Maps and other online sources. They are launching virtual and augmented reality products that expand the very definition of home entertainment. If my experience is any example, then Movies Anywhere looks to be the killer app for digital ownership.Ĭonsumers also want to access the latest technology, and studios are responding. My daughter at college has used the service as well, to access titles that we have in our home library. Recently, I used the service to watch a film on my big screen TV that I didn’t have on disc and the experience was seamless. Movies Anywhere has gotten off to a great start, and has adapted to consumer feedback about sorting their libraries and other functionality. ![]() Enter Movies Anywhere, the digital locker service launched in October with support from five of the major studios and key digital retailers iTunes, Amazon Video, Google Play and Vudu. On the eve of the annual Consumer Electronics Show in Las Vegas, our “Hollywood Innovates” special report spotlights the many innovative moves the studios are making as consumer tastes and habits change.Ĭonsumers want to be able to access movies they’ve bought digitally or physically on all of their devices, anywhere they are. Interestingly, Amazon wasn't directly selling the DVD version for either Dunkirk or Lego Ninjago, leaving that to the Marketplace sellers.Īmong other deals, Target offered 25% off all Sony movies, and had Universal's Despicable Me 3 for as low as $10 on DVD and $15 on Blu-ray.īest Buy is already pushing preorders of Star Wars: The Last Jedi, including a 4K Ultra HD Blu-ray edition and collectible Steelbook packaging.Īmazon emailed users an offer to use $7 in free credit toward the purchase of digital content at the Amazon Video store. ![]() Best Buy had a Blu-ray Steelbook edition and Walmart offered a version of the DVD with no extras. Warner's Dunkirk also arrived with a few exclusives. It was available on through third-party Marketplace sellers at nearly the full SRP. In a further sign of the decline of in-home 3D, Warner's 3D edition of Lego Ninjago movie wasn't available through the big three retailers, and anyone wanting a copy had to dig through the Internet to find one. Walmart offered the Blu-ray with six keychains, while Best Buy offered the Blu-ray with Steelbook packaging. Target offered what it called a "double exclusive" for Lego Ninjago, dolling up the Blu-ray combo pack with both lenticular box art and six collectible trading cards. 19 with several retailer-exclusive goodies. Warner's The Lego Ninjago Movie arrived on disc at retail Dec. 'Lego Ninjago' Blu-ray exclusives at (L-R) Target, Walmart and Best Buy ![]() 'Lego Ninjago Movie' Brings Retailer Swag
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