![]() Love is Blind is an interesting example of Netflix embracing the spinoff potential of the reality genre. Netflix original realities like Love is Blind, Indian Matchmaking, and The Circle all premiered in 2020 and have new seasons coming this year. ![]() While the total demand for reality content in the US has grown by 24% since January 2020, demand for Netflix original reality series has grown by over 50% during the same time as the streamer has invested in developing its original offerings in this genre. The share of demand for romance reality has been shrinking over the past two years as other types of reality content like property reality become more popular. Only one romance reality made the top ten - 90 Day Fiancé. Several other competition reality series like Survivor and American Idol are also among the ten most in demand reality series for the month. RuPaul’s Drag Race was the most in-demand reality series last month with 30.6 times the average series demand. Looking at the most in-demand reality series in the US in March, it is clear how popular competition reality is. Look no further than Netflix’s latest attempt, Is It Cake?. This, combined with seemingly endless varieties of reality content create an environment where it is feasible to give even the craziest sounding idea a chance to be the next hit. Its low production cost compared to other genres lowers the financial risks of making a new series. Reality content is a uniquely valuable genre.
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